Media Map

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INSIGHTS MATTER!

Base your next geo-marketing decision on analytics & science! MediaMap provides retail location analytics right down to suburb level. We empower you with accurate geo-marketing statistics and revenue forecasting. A decade of experience gives us the confidence to run the numbers and show you where to open your next thriving store. Count on us for insights . . .

Trend analytics to reveal new markets!

We profile your existing customers and the suburbs they live in. Data sources such as Census, LSM, Life Stage, AMPS and STATS SA CPI expenditure are used in conjunction with your own company data to identify new markets and where you should next expand your brand.

Our map-based infographic reports are filled with insights you need about potential customers when making that next geo-marketing decision.

Trade area analytics and insights!

Optimal location & visibility is the corner stone which drives success of retail outlets. We analyse your opposition locations to help you decide where to expand next.

Our infographic reports give you a birds-eye view of trade areas and contain tens-of-thousands of geo-referenced store locations to show retail trade density at suburb level.

Revenue forecasting at suburb level!

Our revenue forecasting models span across all retail sectors and are tried and tested with actual sales data. Consumer expenditure data, in conjunction with competitor proximity analysis, is used to calculate your retail revenue share. We find your portion of 2015 annual retail consumer expenditure estimated at R2,4 trillion. We show you where to open your next thriving store.

RETAIL SECTORS COVERED:
Food and Non-alcoholic Beverages; Alcoholic Beverages and Tobacco; Clothing and Footwear; Housing and Utilities; Household Contents, Equipment and Maintenance; Health; Transport; Household Supplies and Services; Communication; Recreation and Culture; Education; Restaurants and Hotels; Miscellaneous Goods and Services

Retail consumer expenditure

SUBURB-LEVEL 2015 CONSUMER EXPENDITURE DATA FOR ACCURATE REVENUE FORECASTING.

8%

Eastern Cape : R193 billion

4%

Free State : R105 billion

40%

Gauteng : R988 billion

15%

KwaZulu-Natal : R348 billion

5%

Limpopo : R132 billion

6%

Mpumalanga : R138 billion

1%

Northern Cape : R42 billion

5%

North West : R131 billion

16%

Western Cape : R388 billion

100%

2015 National consumer expenditure : R2,4 trillion

Case Studies

ARIEL

Product Launch

V-Slots

Product Launch

CASHBUILD

GEO-Marketing, Site selection & Location Analytics

ARIEL

Product Launch

P&G South Africa contracted our services to assist with the launch of Ariel washing powder.

We designed an interactive map-based platform to show a birds-eye view of their geo-marketing plan. Vast amounts of demographic and sales data was used to identify top performing FMCG stores by channel.

Once selected the stores were classified by consumer group and propensity to buy washing powder. The Arial campaign exceeded expectations by two thirds and set a new standard for future P&G product launches.

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V-Slots

Product Launch

V-Slots is a leading South African gaming company. Mediamap was contracted to assist with optimal site selection for their Gauteng gaming license application.

Our starting point was to profile successful gaming sites within the Western Cape. We identified a common variable which top performing sites shared and applied it to potential sites in Gauteng.

We achieved a 99% accuracy level and produced a ranked list of 1000 potential sites. The locations we originally suggested are today also top performing sites for V-Slots.

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CASHBUILD

GEO-Marketing, Site selection & Location Analytics

Cashbuild is a leading building material retailer and makes use of our location analytics service for all new store placements.

Our revenue forecasting at suburb-level is invaluable for their site selection process. Media layers such as newspaper and radio stations are overlaid with
Cashbuild store locations to streamline their geo-marketing strategy and
save costs. We continue to add value to Cashbuild on a monthly basis

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